May 10, 2010
Eugenics: The second Wave
By Fredrick Osborn
I can’t help but relate this article with Althuser’s ‘Ideological State Apparatus’, which deals with imbedding a certain mentality/ideology as part of a strategy of designating an individual into the workforce. This was necessary for the ‘State’ to prepare workers who would function as a unit/production and contribute to the growth of the economy.
The advancement of technology bring scientist closer to manufacturing the perfect candidate through genetic engineering as part of the bigger picture production strategy. Already today, we perceive getting the best education as an essential to getting the best job in return for good wage and a sense of accomplishments for the economy. The school is the perfect ideology institution that already part of the production, designed to prep children for the work force. In Eugenics, the possibility is even greater, for it pre determines a person’s place/function in life even before birth. This creates efficiency in paving way for individuals towards becoming part of the consumer society. Although this has not been fully implemented, but slowly the idea and it’s potential is resurfacing that draws interest among society. Cloaked by the illusion of choice, the media and corporations work hand in hand cautiously using the strategy of subversion in everyday life to society into aligning with capitalist’s vision of utopia. Unless careful considerations are made, it seems Fredrick Osborn’s vision of a silent flesh revolution would become a reality.
May 10, 2010
Man’s ever growing ambition to conquer time and space led them the advancement of human technology. However, an increasing development of accidents occurs as an indirect consequence of man’s inventions. The article reflects Virillio’s growing concern of the ‘accident’ that will happen in this digital age. The advancement of super corridor (internet) create a new perspective; the virtual world, that challenges conventional perception of space. Man’s ever increasing dependent on technology is slowly detaching their senses/perception of reality in the real world. The increasing advancement of ‘real-time’ experience changes the whole perception of time itself. Theoretically a person can be virtually be anywhere in different part of the world without physically being there.
A survivor of World War II, Paul Virillio’s wrote extensively on the modern military strategy and advancement. Technologies have played a major role in modern warfare. Before war was initiated, soldiers are trained in advance using simulations as preparation for their advancement. They were already programmed to execute their orders imbedded with the simulated experience even before being deployed to the physical war zone. This reality is no different from what we are experiencing today. In this information age, being constantly plugged into cyberspace to do basic chores such as money transactions or video streaming reflects humanity’s growing dependence on technology. The cyber world offers a whole realm for the new generation. The creation of devices that offer real-time experience such as online video games or ‘second life’ creates a platform for people to experience an alternative life other than their physical world. This an early warning indicator of the ‘accident’ that concerns the writer.
May 10, 2010
Structurally, corporation is setup to look after the interest for their stockholders and board of director as well as of the public. This documentary shows the development of the contemporary business corporation and how it evolved from being an institution meant for public function to adopting a personality with entitlement to most legal rights of a person.
The film examines and criticizes corporate business practice, to establish parallels, between corporate legal misbehavior; disregard for the feelings of other people, the incapacity to maintain human relationships, reckless disregard for the safety of others, deceitfulness, the incapacity to experience guilt, and the failure respect the law.
The concept of individual ownerships is disperse, creating a unit that functions as a single entity; the corporation as a whole. Profit is the ultimate form of expression of this institution with the law protecting their rights as a free individual.
May 10, 2010
Signs Address Somebody
by Judith Williamson
We are constantly bombed with advertisements. It is part of mechanism utilize by the media, owned by major corporation into selling their brands and product. Advertisements subject us to an ideology that are fictitious, seducing us into buying products that represent something other than the products it self. It already has a framework that predetermines who you are and it manipulates consumers by addressing their ego. The idea of individualism is something that has been use by the media into sells their brand as a celebration about freedom. Desire is the key to manufacturing an advertisement that portrays glamour. The juxtapositions between the product and the hidden meaning are designed to imbed an ideology that create value to the brand and to the consumers who uses the product. Advertisements have a language of it’s own. It has only one purpose, to sell.
March 31, 2010
What makes mainstream media mainstream? – Noam Chomsky
Mainstream media are nothing more than a propaganda tools. It functions to influence society’s opinion. Historical analysis reveal how during World War 1, the British utilizes the power of propaganda via Ministry of Information to entice the United States to enter the war which in process saved the British form total destruction and lead to the world wide dominance of the u.s influence. The method also was adopted by Hitler to spread his ideology that later transformed Germany into Nazi State. This demonstrates the power of media. It is no different from what we see today. Corporations have high stakes in the media industry giving them control over the content that are being broadcast to the mass.Ironically, the decisions are being made by intellectuals who represents the nations leaders, entrusted to making decision that would benefit the mass. However, powerful individual from the corporate world also play a major role in the decision making for they influence the economy. Mainstream media will be the tool used to gain consent by the public to carry out their plans. Manipulation of information tactics, are utilize to draw the public to a single conclusion that ideally would be beneficial for the general. This way, under the illusion of democracy, the State maintains order and carry out their propaganda unchallenged.
March 25, 2010
Ideology and ideological State Apparatus –Louis Althuser-
In this article, Althuser paints a big picture on the functionality of ideology in society. Ideology establishes a certain mentality that is embedded in the minds of society in order to maintain the consistency of labor power generating the machine of production as a whole. Taking cue from Marxist ideology, the Ideological State Apparatus introduced by the corporations/institution (State) as tool to enforce their authority and ideals to maintain control over the production.
What I find interesting is the comparison the writer made with religion, especially the function of churches during feudal period. The church is the ideology institution that influences society’s daily lives. They represent ‘the state’ that has influences over politic, economy, and education using the religion (ideological state apparatus) as means of maintaining order without them being physically present. Their main objective is to maintain and preserve the production process in order to keep the cycle going. This very much the same methods adopted by corporations today. By taking over the role of the church, schools as their ideological institutions, is their resource for their production. In school, we are taught, trained and groomed for specific area in the work force. The mentality that is embedded is designed so that order is maintain within society (subject) as well as production. The state enforces but Ideological state apparatus governs. The same ideology is applied within the art community. Artist is the subject of the ideological State Apparatus.
In many ways belongs to the same production with corporations and museum acting as the states.
March 3, 2010
The author assertion’s on the subject matter is revealed towards the end of this article by cleverly borrowing different segments of other writings, collaged to create this writing that is meaningful to it’s readers. It is a revelation towards the importance’s of freedom in copyright.
The issues of copyright, meant to encourage the progress of science and art is becoming a huge problem in the progression of creativity today. To begin with, originality is a myth. Creativity is works that are built upon other ‘borrowed’ work of the past. It is a culture that inspires and transpires individual wherever it exist, creating works that are meaningful.
Culture is something that is intangible. It inspires creativity. But creativity ceases to progress when it becomes an intellectual property. Copyright is a monopoly, perpetrated by capitalist with the intention to control content in order to gain profit. The work becomes commodity exchange, which diminishes its value creating a disconnection with the community because the humanity factor is lost.
March 3, 2010
Death of the author deconstructs the myth of primary ownership of a creator in his work. Originality it self is an illusion, for creativity is built upon past works and ideas that is borrowed and reinterpreted to give new meaning to a work in which it was built upon. Language itself is a constitution that has it’s own structure and hierarchy meant to give the author control over the narrative, symbolism creating myth to conceal the truth from the massive culture. However, the meaning behind a work is lost when the author begins to write. The language becomes a space containing the ideas that offers multi dimensional meaning to the readers. The essence of work changes as readers extract and reinterpret the narrative providing their own meaning base on their experiences. Therefore, part of the ownership of work transferred to the audience. It becomes an art piece when readers create meaning. An author’s role is realized when the reader contribute their experience in the work which unifies the piece as a whole. The notion of ‘death’ in this content symbolizes the elimination individualizes authorship and transfer of value within a work to the audience which in some ways effect them.
February 27, 2010
The article offers a critical view the agendas behind constructions of public art in areas significant to the local community. These monuments, meant to symbolize a community’s past, present and future is really an excuse for corporation to develop the land for their own interest. This however contradicts the perception of local community who view development as destruction to their environment and the heritage that is contained within the grounds of the public art. It represents the different perceptions base on difference of culture. Monuments are built around the ideology of the corporation that symbolizes power, triumph and their brand of vision for the future. It seems this act parallel that to postmodern art ideology that celebrates individualism over the mass, disregarding community as a whole. The construction of monument not only disrupts the balance in the environment but also alienate community from their land that contributes to the collapse of society. The intentions behind the construction of these monuments reflect the conflict that is faced in today’s community.
Art is the universal language that can be appreciated by communities as a whole regardless of race gender or culture. Different culture has different way of expressing their identity. The article encourages artist to be more involve with the community by embracing the differences of their heritage, creating works of contents that are relevant to the issues faced by the community as well as contributes to the development of society as a whole. This very ideology challenges traditional belief of art only is appreciated as long as it does not contribute social forces outside the art object. The notion of ‘art for art sake’ is no longer relevant in today’s world. Art should play a major part in building the sense of value in society.
February 27, 2010
Public art was conceived with the intention to utilize space outside the museum as means to communicate with the public about the issues directly relevant to their surrounding. Its early form was used by corporation and institutions to revitalize the community’s image by displaying permanent sculptural pieces in public space. Supplemented by funding and grants, artists are attracted by it’s potential to realize their uncompromised artistic vision. Public art functions to educate, nurture and embed the public with aesthetic sensibility. However, the mentality that comes with art society creates and exclusiveness’ that alienate the indigenous community biased towards the artist’s personal interest excluding the public’s opinion.
New genre public art evolve with a new approach to create a public art that involved the community’s participation. The blueprint of this art form takes cue from early activist movement such as feminism and socialism initiated by minority groups consist of individuals with different backgrounds whether ethnic, culture or gender.
The diversity encourage them to merge highly develop art school aesthetic with aesthetics of their own culture creating platform that share similar conclusion from different vantage point; using it to unify them towards a common goal.
This became the basis for artist to create a language or methodology for participant as guidance that gravitates towards the artist’s vision. The process is meant to educate them building up an aesthetic sensibility. Collaboration is the core element that determines the out come of the work. In most cases, the value of the piece lies not on the creation of the final product but the process it self. The dialogue that happens between new genre artist and the audience becomes a performance piece intended to creating art that is transcend,autonomous,universal and timeless. It is meant to not only to transform the audience but also transform the artist. New genre public artist plays the role of a facilitator that guides the community towards creating an awareness of issues that are immediate to them using art as the medium of communication. The authorship of artist has to be compromised giving room for ideas from other individuals to strengthen work while staying true to the vision and intention. The creating processes of the work by the community create s value for the work.
Sustainability is important in order for the work to be relevant without the immediate presence of the artist. Curators provide the space and make the necessary public relation engagement to further promote the work while reviews and critical analysis by the critic creates awareness of the project though publications and media broadcasting. They play an important role in the overall mechanism of new genre public art as facilitator in order to further expand the artist’s vision.
New genre public art not only provides a structure for convergence of different cultures for common appreciation for the aesthetic, it also an alternative to traditional conscious institution such as museum and gallery to educating the public. This challenges the traditional ‘exclusiveness’ that is celebrated among patronage of the art that emphasis on the concept of individualism that separates them from the mass. The notion of ‘art for art sake’ raises the question of the function of art in contemporary era.